OVERVIEW

Braze is a SaaS (software as a service) B2B business with an audience of marketers, analysts, and technologists at enterprise brands. 

As the sole Copywriter at Braze, I provided language for the website, advertisements across print and digital, emails, newsletters, events materials, and other deliverables. I worked with a team of designers to service all creative requests across the entire company. These are a few samples of this work.

In November 2017, I led all copy-related efforts associated with rebranding from Appboy to Braze. The highlights of these efforts include: rewriting the entire website, developing a new lexicon, and conceptualizing/writing all-new brand awareness ads introducing the world to Braze.